Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Geoffrey A. Moore
35 min read32 insightsBusinessFull Text
Moore maps the Technology Adoption Life Cycle into six stages: Early Market, Chasm, Bowling Alley, Tornado, Main Street, and End-of-Life
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