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Forget the Funnel: A Customer-Led Approach to Driving Predictable, Recurring Revenue

Cover of Forget the Funnel: A Customer-Led Approach to Driving Predictable, Recurring Revenue

Forget the Funnel: A Customer-Led Approach to Driving Predictable, Recurring Revenue

Georgiana Laudi & Claire Suellentrop

35 min read26 insightsBusiness

Replace traditional funnels with customer-led growth (CLG) that focuses on actual customer value rather than business transactions

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