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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Cover of Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Kim, W. Chan and Mauborgne, Renée

35 min read142 insightsBusiness

Blue ocean strategy involves creating new uncontested market spaces rather than competing in crowded industries (red oceans)

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